How to Network Online Using Social Media (and What to do When It’s Time to Take Your Relationship Offline…)

Networking online is fast, free, and easy.  No face-to-face meeting means even the most socially awkward among us are capable of building vast virtual networks.  Online platforms like LinkedIn, Facebook, and Twitter allow you to display your company’s brand and information clearly and liberally, which builds your visibility.  Special interest groups and hashtags allow you to deliver your messages right to your ideal clients, while industry and professional forums give you the opportunity to ask questions and build professional networks. Continue Reading →